INTRODUCING THE NEW POMO MUSEUM VISUAL IDENTITY

Something familiar has a fresh new look. As the Port Moody Station Museum, owned and operated by the Port Moody Heritage Society, moves towards the future, we are pleased to present our bold new name and logo, visual identity, tagline, and fresh and inviting colour palette.

As a beloved Port Moody institution, this new design direction is inspired by the distinct and illustrious history of Port Moody and the station building, as well as its enviable location close to the Burrard Inlet.

“The new name, look, and positioning embraces the changing, diverse, multicultural community that surrounds us. We wanted to create a brand that would resonate with everyone if you live, work, play, and visit here”, said Munu Hicken-Gabberria, President, Port Moody Heritage Society.

This vibrant new identity will confidently enable the POMO Museum to stand out from the crowd, grow membership and funding support, attract and retain the best staff, encourage more curiosity seekers to learn about Port Moody’s vital cultural heritage and history, and expand the museum’s impact in the community.

To evolve the Port Moody Station Museum brand, the Port Moody Heritage Society retained the services of Port Moody resident arts and heritage advocate, and seasoned designer and marketer, Mike Arseneault (RecreateNow Marketing). Mike Arseneault embraced this opportunity to create a distinctive, bold, new identity, that will help elevate the importance and relevance of heritage and culture in Port Moody, and create a best-in-class memorable brand that could complete on the world stage.

As part of his research phase, Arseneault reviewed historical museum communications to ensure the final design solution could address all current and future communication needs. While doing so, strengths and limitations of the current name and logo were discussed and explored. With the previous name, Port Moody Station Museum, there was guest confusion as the building was often wrongly mistaken as only a “train station museum”. The new name, POMO MUSEUM, eliminates that concern and positions the building to embrace all the possibilities of an evolving heritage and cultural destination for all ages. Arseneault also refined the museum’s guest profile and created a distinct brand personality and brand promise.

The new logo is a perfect blend of the past and the future with the name Port Moody shortened to POMO, which is a known and fresh expression of the City name, to appeal to the growing younger demographic. The word MUSEUM is captured in a classic vintage heritage typeface which is a nod to the history of Port Moody and the station building. For new guests, the first visit promises an “a-ha moment of joy” as they discover the museum housed within an original 1908 Canadian Pacific Railway terminus station building next to the Venosta, a 1921 CPR rail car, and a meditation garden.